Samantha Dawkins Orihuela
Experience: Hospitality, Dining, Shopping, Gaming, Entertainment, Insurance, Healthcare and SaaS.
Experience: Visual story telling, concept development, production of branded experiences, sound and audio visual.
Experience: In house talent for production needs including on-air talent, commercial needs and hosting.
Brand research and analysis, brand strategy, purpose, positioning, pillars, behaviors, brand logo and visual identity system.
360 development of integrated campaign assets including public relations, television, print radio, OOH, social media, online, mobile and more.
Strategic media planning, buying, measuring and optimization.
Photography, video, commercial development and event production.
Operational implementations of NPS programs, episode identification, journey mapping, financial allocation strategies and experience roadmap development.
Co-creation sessions to help organizations navigate large-scale transformation - including brand immersion sessions, plus brand and experiential roadmap development.