THE TEAM

WICKED SMART WAY-MAKERS

    Samantha Dawkins Orihuela

    Experience:  Brand strategy, research, campaign development, visual identity development and experiential activation.   Worked with:  Aflac, Nobu Hotel, Caesars Palace, Horseshoe, ADP, Total Rewards, Bobby Flay Mesa Grill, Celine Dion, Elton John, Serendipity, Gordon Ramsay Burger and more.

    Alejandro Montesinos

    Experience:  Visual story telling, concept development, production of branded experiences, sound and audio visual.  Worked with:  Lamborghini, GQ,  Direct TV, Harley Davidson, BMI Latin Awards and more.

    Shelley Dean

    Experience:  Public relations, writing, crisis management, commercial content development. Worked with:  Kimpton Hotels, Wyndham Property and Hotels, Masterbuilt, HER Magazine, Columbus in the Valley and more.

    Debbie Isaacs

    Experience:  Executive producer extraordinaire, on site leadership for commercial production. Worked with:  MTV, Caesars Entertainment Inc., World Series of Poker, RAOS, Nomadic Films, Gordon Ramsay and more.

    Lindsey Mattucci

    Experience:  Creative Director of multi-media development. Worked with:  UPS, Panasonic, Gilead, 10x Genomics and more. 

    Lesa Wilson

    Experience: Nationally acclaimed on air talent known for acting, modeling and voice overs.  Worked with:  Coca-Cola, Belk, American Idol, Rooms to Go and more.

    SERVICES

    BRAND

    Brand research and analysis, brand strategy, naming, purpose, positioning, pillars, behaviors, brand logo and visual identity system development.

    MKT CAMPAIGN

    Development of integrated campaign assets including public relations, television, print, radio, OOH, social media, online, mobile and more.

    MEDIA

    Strategic media planning, buying, measurement and optimization.

    PRODUCTION

    Photography, video, commercial development and branded event production.

    CX STRATEGY

    Net Promoter Score program consultation, episode identification, journey mapping, financial allocation strategies and experience roadmap development.

    WORKSHOPS

    Co-creation sessions to help organizations navigate large-scale brand transformation.