WICKED SMART WAY-MAKERS
Samantha Dawkins Orihuela
Experience: Brand strategy, research, campaign development, visual identity development and experiential activation. Worked with: Aflac, Nobu Hotel, Caesars Palace, Horseshoe, ADP, Total Rewards, Bobby Flay Mesa Grill, Celine Dion, Elton John, Serendipity, Gordon Ramsay Burger and more.
Experience: Visual story telling, concept development, production of branded experiences, sound and audio visual. Worked with: Lamborghini, GQ, Direct TV, Harley Davidson, BMI Latin Awards and more.
Experience: Public relations, writing, crisis management, commercial content development. Worked with: Kimpton Hotels, Wyndham Property and Hotels, Masterbuilt, HER Magazine, Columbus in the Valley and more.
Experience: Executive producer extraordinaire, on site leadership for commercial production. Worked with: MTV, Caesars Entertainment Inc., World Series of Poker, RAOS, Nomadic Films, Gordon Ramsay and more.
Experience: Creative Director of multi-media development. Worked with: UPS, Panasonic, Gilead, 10x Genomics and more.
Experience: Nationally acclaimed on air talent known for acting, modeling and voice overs. Worked with: Coca-Cola, Belk, American Idol, Rooms to Go and more.
Brand research and analysis, brand strategy, naming, purpose, positioning, pillars, behaviors, brand logo and visual identity system development.
Development of integrated campaign assets including public relations, television, print, radio, OOH, social media, online, mobile and more.
Strategic media planning, buying, measurement and optimization.
Photography, video, commercial development and branded event production.
Net Promoter Score program consultation, episode identification, journey mapping, financial allocation strategies and experience roadmap development.
Co-creation sessions to help organizations navigate large-scale brand transformation.